Traceability
Atria has a long tradition in meat production. Atria has operated in the meat trade in Finland since 1903. We value our history and the farmers thanks to whom we can still provide you with pure and safe meat.
We can proudly say that we always we know where the animals come from.
Atria is proud of the origin of its meat. The Atria brand guarantees that all of the pork, beef, chicken and turkey we sell comes from a Finnish farm. Products with a farm label show the origin of the meat all the way to the farm.
Traceability ensures safety. It serves to prevent any problems threatening food safety and ensures consumer awareness in the event of product recalls, for example.
Origin marking provides consumers with essential information about the product: videos and visits provide information about the origin of the meat and its production conditions. The products can be traced all the way back to the farms. They have been developed in cooperation with the meat producers.
Atria has led the way in traceability since 2012, when the first chicken products with farm-specific labels were introduced. In recent years, Atria has made significant investments in traceability in production and the transparency of the entire chain.
